Effective: January 1, 2019.
Welcome to borndigital.com.au. Your trust is one of our most important assets. We take seriously the protection and proper use of the personal information you supply to us. This policy explains what personal information we may collect from you when you visit our websites or use our mobile applications (collectively the “Site”), how we use such information, and the choices you have regarding our use of this information.
We use information from our interactions with you and other customers on our Site. Because we respect your privacy, we have implemented procedures designed to handle your personal information in a safe, secure, and responsible manner.
If you do not agree with the practices described in this policy, please do not provide us with your personal information or interact with the Site.
The Information We Collect and Use
Information Collection: We may collect some or all of the following information from you when you visit and interact with our Site:
Personal information that you voluntarily provide to us. Personal information is information about you that specifically identifies you or, when combined with other information we have, can be used to identify you. It includes such things as name, mailing address, telephone number, email address, date of birth, personal shopping preferences, purchase and ordering history, gender, demographic information, and financial information, such as payment card information.
Non-identifying information we collect when you use the Site. Non-identifying information is information that alone cannot identify you and has not been associated with you. It includes such things as data from cookies or data about the device you use to access, use, or interact with our Site.
The type of personal information we collect from you will depend on the specific web pages you access at our Site. Generally, you may browse our Site and learn about our many products without providing any personal information. However, we may ask you to provide certain personal information at various times and places on the Site. In some cases, if you choose not to provide us with the requested personal information, you may not be able to access all of the Site or participate in all of its features. For example, we may collect personal information from you when you:
Register, subscribe, or create an account with BornDigital;
Purchase products from BornDigital through our Site;
Create a registry or “wish list” of BornDigital products;
Open or respond to our email or mobile messaging offers;
Participate in surveys, questionnaires, contests, sweepstakes, or special offers online;
Contact customer service or otherwise make use of our customer support tools, such as our “Live Chat” option;
Connect, link or “share” our Site via social networking sites;
Post comments in public areas of our Site;
Provide a product review; and
Sign up for product notifications.
We use the personal information we collect for various purposes, including to:
Operate, maintain and improve the Site, our services, and our products;
Establish an online BornDigital account for you at your request;
Process online purchase orders and keep you informed of the status of your orders;
Provide you with information concerning products you have purchased;
Provide customer service (for example, responding to a request or following up on an product order);
Identify your preferences so can we notify you of new or additional products, services, and promotions that might be of interest to you;
Personalize your online experience with content and offers tailored to your interests;
Allow you to interact with certain third-party content service providers (for example, to enable you to link to, or view content from, third party sites within BornDigital’s Site, or view BornDigital’s content on a third-party site);
Include you in online surveys, contests, or special promotions;
Enable you to post comments and other content on the BornDigital Site;
Send you our catalogues and other BornDigital product offerings by mail or electronically; and
Improve our Site, merchandise selections, customer service, and overall shopping experience.
We also may use information collected as described in this policy with your consent or as otherwise required or permitted by law.
Certain social media features available on our Site may be hosted by third party sites. For example, some social networking services allow you to share products and services from our Site via your social networking profile. If you choose to make use of third-party social media services (such as Facebook or Twitter), we may receive personal information about you, such as your name and email address, that you have made available through those services. We encourage you to visit those third-party social networking services’ privacy policies and review your privacy settings directly on those services. Any information we receive through third party social media services may be used as described in this policy.
Information About Friends or Family:
In certain limited circumstances, we may collect information about people you know. For example, when you purchase a gift order for a friend or family member, we ask for the gift recipient’s email address in order to process the gift order. Our Site also may include a “Refer a Friend” feature that allows you to easily forward information about BornDigital to friends or family. If you elect to refer a friend or family member to our Site, we will ask for that person’s email address. We also may send that friend or family member a message on your behalf. We may store this information for the purpose of sending this message and to manage and improve our “Refer a Friend” program. You are responsible for notifying and, where necessary, obtaining the consent of your family member or friend before providing us with their information.
We may also collect information about you, including personal information, from other third-party sources. For example, we collect certain personal information about you from marketing research firms in order to improve our future marketing efforts and make them more efficient. This information may include name, demographic information, interests, and publicly-observed data like shopping behaviour. When we combine this information with the personal information, we collect from you, the combined information will be handled in accordance with this policy.
Non-identifying Information Collected By Automated Means:
A cookie is a small data file that is stored on your device or your web browser when you visit a Site. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same Site at a later date, the cookie information is still available. A pixel tag (“pixel”) is a small string of code that is used in conjunction with a cookie.
By collecting this information we can better understand how you interact with our Site; give you a more personal and optimized online experience by tracking your preferences; identify offers or special promotions that may be of particular interest to you based on your unique tastes; improve our Site; fulfil contracts with our business partners; help confirm receipt of and response to our emails; and provide more effective customer service. We also use this information for the same purpose as your personal information.
We may disclose information to outside companies that help us bring you the products and services we offer. For example, we share your information with our vendors and suppliers to: (a) assist us with processing and fulfilling purchase orders; (b) manage a database of customer information; (c) assist us in distributing emails; (d) assist us with direct marketing and data collection; (d) provide us storage and analysis; (e) provide fraud prevention services; (f) utilize other services designed to assist us in maximizing our business potential and your shopping experience; and (g) accomplish the other purposes for collection described above.
Web Advertising Partners:
We may share your information – such as your name, mailing address, email address, and records of any transactions you conduct with us – with our third-party advertising partners and their service providers in order to help us serve you with interest-based advertisements. If you prefer that we do not share any information with these companies, please see the following section, “Your Choices,” below.
We may also use third party advertisers and ad networks to provide you with relevant advertisements for our products and services on other third-party sites that you visit. Some of these advertisers and ad networks may use technology such as cookies, web beacons/pixel tags, and clear gifs to collect non-identifying information about your interaction with the Site, such as your IP address, your ISP, and the browser type and version you use to visit our Site. These advertisers and ad networks use the information described above to present you with tailored advertisements for our products and services on other sites that reflect your interests and needs. For example, if you search for or browse a product on our Site, you may see an ad from us on another site you visit with information about a product that is like that for which you were searching or browsing on our Site.
Postal Mailing Companies:
We may share certain information from our postal mailing list, such as your name and email address, with carefully selected outside companies when we believe their products or services may be of interest to you. If you prefer that we do not share any information with these companies, please see the following section, “Your Choices,” below.
We may transfer or share information about you if BornDigital goes through a business transition such as a merger, acquisition, or sale of all or part of its assets in these situations. BornDigital specifically reserves the right to transfer or share personal information collected from its Site to the buyer of that portion of its business relating to that information.
Compliance with Law:
We may provide access to personal information when legally required to do so by law, regulation, subpoena, court order, government request, or other legal proceedings; to protect against misuse or unauthorized use of our Site; to investigate or prevent actual or expected fraud, or criminal activity; to limit our legal liability and protect our rights; or to protect the rights, property, or safety of visitors of this Site or the public.
We may also disclose your personal information for other purposes with your consent or as otherwise permitted by law.
Except as provided in this policy, we will not sell or rent your email address to third parties for marketing purposes without your consent.
We provide you with several choices regarding our handling of your personal information.
Direct Mail Marketing:
If you wish to specify your direct mail preferences, or be removed from the list of customers that receive direct mail, please write to:
BornDigital Customer Relations
PO Box 6074
Kangaroo Valley, NSW, 2577
If you choose to write to us, please include your name, address, phone number, and email address and state “NO MAIL OFFERS” if you don’t want to receive offers by mail.
Because customer lists are prepared well in advance of an offering (generally several months before the offer is made), you may continue to receive some offers after you send us a request not to use your information for specified marketing purposes. We appreciate your patience and understanding in giving us time to carry out your request.
If you do not want to receive promotional emails from BornDigital, its affiliates or business partners, please follow the instructions at the bottom of any email communication sent by us and click on the unsubscribe link. Please note that even if you unsubscribe from commercial email messages, we may still email you non-commercial emails related to your account and your transactions on the Site. Also, please allow us 10 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.
We may also provide you the opportunity to affirmatively choose, or opt-in, to receive emails from certain other third-parties that will send you information about products and services that may be of interest to you. If you choose to opt-in to receive such emails, we will only provide these third parties with your email address.
Cookies and Tracking:
You can disable cookies at any time by adjusting your browser settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available. Please be aware, however, that if you turn off cookies, you will not be able to take full advantage of all of our Site features. For example, we will not be able to track your orders or enable you to make a purchase from our Site. In addition, we will not be able to recognize you as a registered user to allow you access to your account information.
You can learn more about, and opt-out of being targeted by certain third party advertising cookies on the BornDigital Site in the United States, by visiting the National Advertising Initiative’s Opt-Out Tool (http://www.networkadvertising.org/choices/), the About Ads Opt-Out Tool( http://www.aboutads.info/choices/) or TRUSTe’s site (http://preferences-mgr.truste.com/).
Do Not Track
Currently, we do not alter our data collection and use practices in response to Do Not Track signals.
Security of Your Personal Information
We are committed to protecting your personal information. We have implemented appropriate, industry-standard physical, technical, and administrative safeguards to maintain the security and integrity of your personal information. Additionally, as part of our ongoing commitment to ensure that your shopping experience on our Site is protected, BornDigital will prosecute all unauthorized or fraudulent transactions to the fullest extent allowed by law.
However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee that your personal information is secure. If you have any questions about the security of our Site, you can contact us at firstname.lastname@example.org.
Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.
Accessing and Correcting Your Personal Information
If you are a registered user, you can access your account at any time to update your information, including your password, email address, mailing address, billing information, and registry or wish list content. You can also contact our customer service at +61 (02) 8005 5911, or by email at email@example.com.
Protecting children’s privacy is important to us. Our Site is a general audience Site. No part of our Site is targeted to attract anyone under 13. Our online sweepstakes are restricted to entrants who are at least 18 years old.
Children under the age of 13 should always ask their parents or guardians for permission before providing any personal information to anyone online. We urge parents and guardians to participate in their children’s online activities and use parental control or other web filtering technology to supervise children’s access to the web. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personally identifiable information to us, please contact us. A parent or guardian of a child under the age of 13 may review and request deletion of such child’s personally identifiable information as well as prohibit its use.
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