LedgerFlow, a finance automation SaaS selling into mid-market companies, was facing long and inconsistent sales cycles. Their CRM was cluttered with duplicates, sales activities weren’t logged consistently, and 68% of marketing-qualified leads stalled without progressing to opportunities. Forecasting accuracy was below 40%, leaving the leadership team blind to revenue predictability.
Born Digital deployed its closed-loop framework to diagnose bottlenecks and rebuild the system around measurable buyer intent:
During the 90-day build, the team mapped the end-to-end cycle:
Within 3 months of going live, LedgerFlow achieved:
reduction in average sales cycle length
increase in sales-ready lead volume
22% uplift in forecast accuracy
CRM activity compliance across the sales team
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qualified leads per week
monthly organic visitors
qualified leads per week
monthly organic visitors