Born Digital Pty Ltd
Last updated: 24 July 2026
1. Introduction
Born Digital (“Born Digital”, “we”, “us” or “our”) provides fractional marketing and growth services to businesses. This policy explains how we collect, hold, use and disclose personal information through borndigital.com.au (the “Website”), and applies to visitors, prospective clients, clients and other individuals who interact with us.
We are committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using the Website, you agree to the collection and handling of your personal information as described in this policy.
2. The Kind of Personal Information We Collect
Depending on how you interact with the Website, we may collect:
- Contact details, such as your name, email address, phone number, job title and company name.
- Information you provide through forms, such as our contact form or Diagnostic Report request form, including details about your business and marketing goals.
- Technical and usage information, such as your IP address, browser type, device information, pages visited, referral source and time spent on the Website.
- Information generated through cookies and similar tracking technologies, including advertising identifiers used for retargeting.
- Any other information you choose to provide to us, for example through email correspondence or discovery calls.
We do not knowingly collect sensitive information (as defined under the Privacy Act) through the Website, and we ask that you do not submit sensitive information through our forms unless we have specifically requested it.
3. How We Collect Personal Information
We collect personal information in the following ways:
- Directly from you, when you complete a form, request a Diagnostic Report or Growth Strategy Intensive, subscribe to updates, or otherwise contact us.
- Automatically, through cookies, analytics tools and advertising pixels when you browse the Website.
- From third parties, such as when a business partner or referrer introduces you to us, or where information is made publicly available (for example, on LinkedIn).
4. Why We Collect, Use and Hold Personal Information
We collect, hold and use personal information for the following purposes:
- To respond to enquiries and provide requested information, including Diagnostic Reports and Growth Strategy Intensives.
- To deliver, manage and improve our marketing and fractional CMO services to clients.
- To manage our client relationship and business development pipeline, including through our CRM (HubSpot).
- To send marketing communications, where you have consented or where permitted by law, and always with an option to opt out.
- To measure and improve Website performance, including through analytics tools.
- To run and measure advertising campaigns, including retargeting through Meta and Google advertising platforms.
- To comply with our legal obligations and to protect the rights, property and safety of Born Digital and others.
5. Disclosure of Personal Information
We may disclose personal information to:
- Our staff and contracted team members who need the information to perform their role.
- Service providers who support our operations, including our CRM provider (HubSpot), analytics and reporting tools (such as Google Analytics and Windsor.ai), advertising platforms (Meta and Google), email and productivity tools (Microsoft 365), and project management tools (Teamwork).
- Professional advisers, such as our accountant or legal counsel, where reasonably required.
- Regulatory or law enforcement bodies, where required or authorised by law.
We do not sell personal information to third parties.
6. Overseas Disclosure
Some of the service providers listed above, including HubSpot, Google and Meta, store or process data on servers located outside Australia, including in the United States. Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your information consistently with the Australian Privacy Principles, including through the provider’s own privacy and security commitments.
7. Cookies and Tracking Technologies
The Website uses cookies and similar technologies to operate effectively, understand how visitors use the site, and deliver relevant advertising. This may include analytics cookies and advertising pixels from providers such as Google and Meta, which may track your activity across other websites for retargeting purposes.
You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of the Website.
8. Direct Marketing
We may use your contact details to send you marketing communications about our services, insights or events, where you have provided your details for that purpose or otherwise consented. Every marketing communication includes a way to opt out, and you may also contact us directly at any time to be removed from our mailing lists.
9. Data Quality and Security
We take reasonable steps to keep personal information accurate, complete and up to date, and to protect it from misuse, interference, loss, and unauthorised access, modification or disclosure. This includes restricting access to personal information to those who need it, and relying on the security measures of reputable third party platforms such as HubSpot and Microsoft 365.
No method of transmission or storage is completely secure. While we take reasonable precautions, we cannot guarantee absolute security of information transmitted to us through the Website.
10. Access and Correction
You may request access to the personal information we hold about you, or ask us to correct it, by contacting us using the details below. We will respond to reasonable requests within a reasonable timeframe, and may need to verify your identity before providing access. There is no charge for making a request, although we may charge a reasonable fee for giving access if permitted by law.
11. Complaints
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us using the details below. We will investigate your complaint and respond within a reasonable timeframe. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
12. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on the Website with a revised “Last updated” date. We encourage you to review this policy periodically.
13. Contact Us
For questions about this policy, or to make a request or complaint, please contact us at:
Born Digital
ABN: 81 689 891 898
Email: hello@borndigital.com.au
Registered address: 2/2 Heroes Ave, Emerald, VIC 3782